pre-conference
workshops

Join us in Nashville on Wednesday, September 18th for a pre-conference workshop. In these smaller workshop-style classes, you’ll be challenged and inspired by a leading practitioner on a specific topic or craft. This is a great way to advance your skill set as a storyteller, and gain greater, more exclusive access to the creative influencer leading the workshop of your choice.

All workshops will take place on Wednesday. Capacity is limited to one workshop per person.

The Spark File Workshop

Learn More
Susan Blackwell and Laura Camien

#REALTALK: The Power + Value of STORYtelling

Learn More
Kevin Carroll

Corporate Storytelling: The Journey of Belief

Learn More
Louis Richardson

From Field to Screen: Storytelling Through Mobile Photography

Learn More
Pei Ketron

"A fresh breath of air for anyone of any profession."

Molly Tindall
STORY 2018 Attendee

"You and your team have done for conferences what Walt Disney did for theme parks."

Isa Adney
STORY 2018 Attendee

"A slap to my conference cynicism."

Michael Margolis
STORY 2018 Attendee

#REALTALK: The Power + Value of STORYtelling

The Opportunity - listen, learn, craft, practice, share, inspire and celebrate the unique stories that each of us possess via TWO dynamic + PLAYful narrative exercises. Storytelling continues to be a much needed and necessary skill for everyone, especially creative professionals. Good stories captivate, surprise and delight us. They stick in our minds and help us remember ideas and concepts in a way that numbers, data and text on a page, slide or screen do not.

#REALTALK Workshop Takeaways:

  • Practical application of crafting and delivering an authentic story
  • Celebration/awareness of the diversity of experiences of the attendees
  • Elevated awareness of the transformative power of authentic storytelling
  • Practical experience in the preparation + practice required to craft and deliver an inspiring story
  • Direct application of the power + value of storytelling to inspire others.

“Those who tell the stories rule the world.” - Native American proverb

Time: 9am - 5pm, with a break for lunch (not included)

Kevin Carroll

Raised by his grandparents in the greater Philadelphia area, Kevin spent endless hours at the neighborhood playground where he found his “calling” — a red rubber ball. His subsequent pursuit of sport and play (aka his "red rubber ball") plus his love of learning has led Kevin to becoming an renowned author, speaker and social change agent.

Kevin is an author of three highly successful books published by ESPN, Disney Press and McGraw-Hill. He has helped turn creative ideas into reality for organizations such as Nike, Starbucks, adidas, Walt Disney, Target, Proctor & Gamble, Under Armour, Mattel, the National Basketball Association and many others.

Kevin has dedicated his life to advancing education, sports and play as a vehicle for social change and success. He was honored to address the United Nations as part of the UN Year of Sports for Development and Peace in 2005 and is an ongoing advisor and active supporter for many global social innovation organizations. Kevin was named by SUCCESS magazine as one of 19 “SEERS – changing the world!”

Corporate Storytelling: The Journey of Belief

“The great storytellers have an unfair competitive advantage.” – Bill Gurley

More than ever, corporations and organizations of all sizes are competing for mind share and market share. It’s no longer about getting someone to buy something. It’s now a matter of getting someone to believe something. Enter corporate storytellers. These are the individuals who leverage their ability to discover, design, develop and deliver compelling narratives that take their audiences on a journey of belief. Some leverage the written word and digital marketing avenues to share their message. But for this session, we’ll be exploring my world, the world of a Corporate Chief Storyteller—a mix of writer, conversationalist, sales person, marketeer, spokesperson, evangelist and psychologist.

During this half-day session, we will explore:

  • Why story is needed in corporate conversations
  • This will help you find and share your value as storyteller within your organization
  • How to listen to complex conversations and find the simple story that resonates and makes it memorable
  • You’ll learn the value of using analogies and metaphors to show understanding and share new ideas
  • How to find the story
  • We’ll play around with how to use questions of curiosity vs. interrogations of inspection
  • How to use story concepts in board rooms, break rooms and on stage
  • You be exposed to how to build and deliver a story via presentation, whiteboard and conversation.
  • How to move people using story
  • Selling a belief is about moving people and we’ll explore how to leverage the belief goals of conversations that matter.

Time: 1pm - 5pm

Louis Richardson

Louis has served as corporate Chief Storyteller for over a decade. After receiving rave reviews from the STORY 2017 stage, where he shared insights on storytelling from his work with IBM Watson, we’re excited to offer the opportunity to continue learning from Louis in this half-day workshop.

Technology can be complex, people are complex, and the intersection of the two can be overwhelming. Louis lives at this intersection where he leverages the power of well-crafted and often, very simple stories and analogies to assist business leaders in understanding challenges and imagining solutions. Louis has been honored to share his insights in hundreds of conferences in 20+ countries. He’s passionate about the need to respect and revive the creative spirit in individuals and organizations, which fuels his desire to share stories with audiences of all sizes.

From Field to Screen: Storytelling Through Mobile Photography

Each and every one of us has in the palm of our hands all we need to tell a powerful visual story. Mobile photography has seen a meteoric rise in recent years, with the advancement of smartphone camera technology, robust editing tools, and engaging social sharing platforms.

Pei Ketron was a highlight of the STORY 2018 experience through her transparent, main stage talk about her rise to almost a million Instagram followers and her take on “influencer” culture. We’re excited to have Pei back as part of the STORY experience this year for a full-day, in-depth pre-conference workshop.

In this workshop, you'll learn about how to approach storytelling through photography - the elements that are needed to tell a rich story and the planning that is required. In addition, we'll do an overview of the basics of photography composition and capture using the Adobe Lightroom Mobile camera (available on both iOS and Android).

The most effective storyteller's work isn't over after an image is captured, however - there's still culling and editing to be done, so we'll finish up with a lesson on how to select the most important images and then edit them to match what you had envisioned when you captured them using Lightroom Mobile. And that's it - a daylong start-to-finish mobile photography storytelling extravaganza!

Key Takeaways:

  • Overview of the basics of photography composition
  • Learning how to use Adobe Lightroom mobile
  • Understanding which photos are the most important and editing them to match your vision

This will be hands-on with a very experienced, expert instructor, and therefore attendance will be limited to a smaller group.

Time: 9am - 5pm, with a break for lunch (not included)

Pei Ketron

Pei Ketron is a photographer and educator based in San Francisco who spent a decade teaching special education in the public school system before becoming a freelance travel and commercial photographer. She recently joined the Lightroom team at Adobe, focusing on Lightroom community.

Pei regularly teaches photography and social media classes privately and through companies and events such as Creative Live, The Image Flow, the Santa Fe Photographic Workshops, and Adobe MAX. In addition to her experience with DSLR and medium-format film photography, Pei is also an accomplished mobile photographer.

She can be found on Instagram and Twitter at @pketron.

The Spark File Workshop

The Spark File - Hosted by Laura Camien and Susan Blackwell, The Spark File is a fun, funny podcast obsessed with creativity and inspiration.

Join Spark masters Susan Blackwell (STORY presenter, 2018) and Laura Camien as they facilitate a dynamic hands-on workshop that spans the lifecycle of creativity. From generating sparks of inspiration, to fanning your sparks into a flame, to navigating the most perilous roadblocks to sharing your light.

This workshop is for seasoned creative professionals, as well as those who aspire to bring more creativity into their life and work.

Key Takeaways:

  • The Creative Life Cycle — How to know where you are in the life cycle of a creative idea, why it matters, and where to go next.
  • Generating Sparks — Numerous techniques for generating rich, dynamic ideas individually or with your team.
  • Fanning the Flames — A hands-on guide to making something where nothing existed before. Overcoming inevitable challenges and obstacles and incorporating proven techniques for great collaboration.
  • Spreading the Light — Participants will leave having prepared and declared a strong, actionable creative plan.

Time: 9am - 5pm, with a break for lunch (not included)

Susan Blackwell and Laura Camien

Susan is on a mission to free people’s self-expression. As a performer, writer, speaker + educator, she champions this cause around the world. She created + played a character based on herself in an original Broadway musical, and the off-Broadway musical NOW. HERE. THIS. As the founder of Susan Blackwell & Co, she partners with teaching artists and thought leaders to apply creative and performance technique to real world challenges. Susan has created and led transformational development experiences for thousands of participants at Fortune 100 companies, world-class arts organizations, universities + other institutions.

Laura is a published playwright, author, screenwriter + producer, and has spent much of her career building the Blue Man Group brand around the world. She served as Creative Director + Head Writer for Blue Man Group’s first book, Blue Man World. Laura also formed Bridge Club Productions + developed various theatrical shows, including an original musical, and co-produced its Obie Award winning + Tony nominated Broadway productions. Since 2017, Laura has dedicated her talents to Blue School, an independent private school in NYC, created by six accomplished artists + academics, including the original founders of Blue Man Group.

between

no longer & not yet